STEP 1: Go to blogger.com and click "+NEW POST" button. This opens up a blank white screen. Big, big mistake. The level of intimidation engendered by a blank white screen cannot be overstated.
STEP 2: Look around the room to see if anything there inspires an idea. Usually it doesn't, unless I want to write about mundane objects in my immediate vicinity like pencils or dictionaries.
STEP 3: Think about all the things that have occupied my time and attention over, say, the past week or so. This is almost always a series of boring work-related events or chores around the house, so rarely does an interesting topic spring to mind when pursuing this line of thought.
STEP 4: Mildly panic. Go get a cup of coffee to reset myself and perhaps gain some inspiration. Briefly consider writing about coffee. Realize I've done it before. Many times.
STEP 5: Return to ominous white screen. Think about the advice my wife would give me in this situation, which is always some variation of "write about me." Briefly consider this. Sometimes follow through on it. Other times realize that, like coffee, this is ground I've covered many times.
STEP 6: Try panicking again. Say a silent prayer of thanks that I write these posts 3-4 weeks in advance just in case writer's block rears its ugly head, as it so often does.
STEP 7: Stumble upon a promising idea, begin to write about it, quickly realize I've had this idea before. Delete everything. Return to blank screen.
STEP 8: Read my friend Peter Vertes' excellent blog to see what he's writing about. Quickly realize I am highly unlikely to successfully replicate his point of view or choice of topics, as I do not happen to be witty nor Jewish nor gay like him.
STEP 9: Swallow my pride and find an old post I can run again, since no one except me remembers anything I wrote in 2014. Position this post as an ultra-exclusive "Blog Rerun." Feel shame.
STEP 10: Sometimes I will mercifully end this process with Step 9. More often, though, I feel obligated to come up with something new and eventually find an idea that is probably only of interest to me. I bang out 300 words about it, make the AI Blog Post Image Generator come up with an illustration to go with it, and set it to publish on a future date. I come away feeling neither satisfied nor accomplished.
And that, my friends, is what I go through to produce these blog posts...which, as I always say, are worth about what you pay to read them.